Fashion


North West has spent her four short years here on Earth teaching us a very important lesson: Kids can dress as well, if not better, than their adult counterparts. Now new brands are popping up and streetwear stalwarts are sprouting streetwear arms to lace out the coolest kids on the playground. Kanye, A$AP Rocky, Bape, and Kith have all gotten into the kidswear game because just because kids are still learning basic cognitive functions doesn’t mean their style should have to suffer, right? Below, 11 kid’s brands that will transform any child into a hypebaby.

1

Black Sheep Mob

Black Sheep Mob is the online destination for one-of-a-kind children’s streetwear. Worn by both North West and Penelope Disick (name a more iconic duo), the brand specializes in graphic tees printed with pop icons like Aaliyah, Michael Jackson, and Chanel designer Karl Lagerfeld.

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2

Bape for Kids

Bape is a staple in the adult streetwear community, but the cult favorite brand has been in the kids’ streetwear game for a few years now. The brand’s signature camo prints and Milo the Monkey hoodies will give major playground cred to all the little Hypebeasts who rock it.

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3

Mini Rodini

Mini Rodini is a Swedish children’s brand that was created to celebrate tykes’ imaginations and creativity. The label makes unique and colorful designs, plus it puts a premium on sustainability—gotta keep the planet around so the little ones can stunt into adulthood. Mini Rodini makes a wide assortment of items but it specializes in streetwear and even collaborated with Adidas.

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4

Meme Kidswear

Are you raising a future downtown New York cool kid? If so, Meme Kidswear is the brand to take your child from cradle to kindergarten. Designed for the kid with an old soul—it’s completely absent of color and items like blazers, culottes, and tunics aren’t your typical kiddie fare.

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5

Kith Kids

Kith already dominates most adult hypebeasts’ wardrobes and now they’re coming for elementary schoolers. Kith proper touches on reference points beloved by its millennial audience—Coca Cola, Captain Crunch, and Power Rangers—and Kith Kids recreates that magic by putting characters from Spongebob and Rugrats on hoodies, Tshirts, and sweaters.

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6

Superism

Superism is a brand that’s all about kids’ empowerment—proceeds from a collection last year went to children’s-focused charities in the Los Angeles area—and that comes through in the clothes. Slogans like “Listen to the Youth” and “One Day I Will Rule the World” are printed on Tshirts. Oh, and the brand boasts the very stylish A$AP Rocky as a partner so you know everything will be on-point.

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7

Nununu World

Nununu World started dressing kids in almost-exclusively black with the idea that a child is a “blank slate ready to be filled with ideas.” The online store has everything for newborns to toddlers and specializes in comfortable graphic joggers.

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8

Little Giants Giant Shorties

For the rebellious child and parent, Little Giants Giant Shorties takes streetwear and flips it on its head. With graphic tees like “The Wolf of Sesame Street” and “My President is Wack” these are perfect for the baby who wants to make a bold statement. As the site notes, “Soccer moms won’t like us and that’s peace!”

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9

Paper Plain Brand

Paper Plain is a go-to for kidswear with hilarious logo flips. Highlights include a revamped Supreme, Balmain, Gucci, and Gap logos that are perfect for the youth.

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10

The Kids Supply

Kanye and Kim Kardashian’s kids North and Saint are two of the best dressed kids on the planet and Kimye made it possible for parents everywhere to get on their level with The Kids Supply. If your hypebaby wants to channel their inner Baby West, pick up one of the many adorable jumpsuits and rep the city of Calabasas.

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11

Haus of Jr

Named after the founders’ children, Jordyn and Ryder, Haus of Jr. delivers high fashion for the youngsters. There are clear nods to Gucci and Saint Laurent among the grail-level outerwear. These items will definitely set a young tyke apart from the typical recess crowd.

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