Fashion


In an effort to help raise awareness for its ninth annual Custom Culture Competition, a fund that provides help to high school arts programs, Vans has tapped Rebecca Minkoff, Cynthia Rowley, and Carol Lim and Humberto Leon of Opening Ceremony, and other influencers as 2018 Vans Custom Culture Ambassadorsand tasked them with transforming pairs of plain white Vans with custom designs.

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The design by Carol Lim and Humberto Leon for Opening Ceremony.

Vans

The design by Rebecca Minkoff.

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Rowley cleverly penned the phrase “I will not skate in the house” around the soles of her shoes, while others went all out with studs, fringe, and colorful illustrations. Amirah Kassem of NYC’s Instagram-beloved Flour Shop bakery turned the shoes into a souped up cake design, while Microsoft chief financial officer Amy Hood turned hers into a dragon.

Design by Amirah Kassem

Courtesy of Vans​

Design by Amy Hood

Courtesy of Vans

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The design by Jen Mussari.

Vans

Over the years, Vans has made supporting the arts a priority, by donating almost $900,000 to arts education. This year the company specifically includes schools that have lost their arts programming due to budget cuts, and is working with artist Kindah Khalidy to encourage students to pursue careers in the arts.

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Today is the last day that high school teachers and administrators can register their schools on the Vans Custom Culture website to enter the competition and have a chance to win the $75,000 towards their school’s art program. From there, Vans will select the top 50 participants and the public will vote on the Vans Custom Culture website from April 23 to May 4 to determine the top five finalists. The four runner-up schools will each be awarded $10,000 and a limited-edition Vans gift.

Head to the hashtag #vanscustomculture on Instagram to see more of the amazing spins on all-white Vans.



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