Culture


We all like to have a healthy chuckle at Goop, purveyors of fine $244 toothpaste squeezers and tiffins for white people. And it looks like Gwyneth Paltrow is right there with us. On a segment with Jimmy Kimmel, she gives us some sweet, sweet yoni egg content, and admits that even she isn’t totally sure about some of the weird shit on the site.

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When asked about “earthing,” the practice of walking around barefoot that Goop claims can “cure your insomnia,” Paltrow laughs about the electromagnetic pulse of the earth before declaring “I don’t know what the fuck we talk about.” She also doesn’t know if squatting while peeing really does strengthen your pelvic muscles and make you happier. “I’ve never read that before!”

Kimmel then asked her to explain the Jade Egg to his audience, where she admits she needs to “start [her] jade egg practice,” and she could barely keep a straight face when she said the egg was good for “balancing hormones” or whatever the hell it promises to do. Like honestly, Gwenyth, have you ever been on Goop before? Is your pelvic floor even toned!?!

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We have to admit, the whole thing is pretty endearing. Anyway, it’s almost Father’s Day, so remember to get dad a leather-wrapped cooler.



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